Custom 3D Channel Letters, Fabricated and Fitted In-House
Channel letters are the individually fabricated, three-dimensional letters and logos you see mounted on shopfronts, office receptions, and building facades across Dubai — think of the raised, illuminated lettering on a mall storefront or corporate headquarters. At Metroplus, every set is designed, fabricated, and installed in-house, using the same production line behind our architectural illuminated letters and illuminated logo signage projects for major UAE retail and hospitality brands.
We fabricate in aluminum, acrylic, or stainless steel depending on the look and budget, and wire each letter with LED modules in your choice of face-lit, halo-lit (back-lit), or combination illumination. Face-lit letters are the most visible option for street-level branding, while halo-lit letters produce the softer, premium glow often used on corporate and hospitality buildings. Every set is powder-coated or vinyl-finished to match your exact brand color codes.
Channel letters are frequently specified alongside a storefront fascia sign or pylon as part of the same building signage package — we can quote and install the full set together for a consistent finish and lighting temperature.
How 3D Channel Letters Are Built
Channel letters are fabricated individually from your logo or wordmark file, most commonly in aluminum, acrylic, or stainless steel, then wired with LED modules for edge-lit or backlit illumination. Face-lit letters glow from the front for maximum visibility, halo-lit (back-lit) letters cast a glow onto the wall behind for a premium architectural look, and combination-lit letters do both. Every set is powder-coated or finished to your brand color and pressure-tested for UAE outdoor conditions before installation.
Recent Projects
Haps Gelato, Ras Al Khaimah
Metroplus produced the branding signage for Haps Gelato in Ras Al Khaimah, with back-lit halo letters on the facade and a neon ice-cream feature. Scope of work Back-lit halo letters on the exterior facade LED neon ice-cream feature sign Fabrication and installation Made and installed by Metroplus The signage was fabricated at the Metroplus production […]
Black Tulip Flowers, City Centre Al Zahia
Metroplus produced the shopfront signage for Black Tulip Flowers at City Centre Al Zahia, Sharjah, using 3D letters with front-lit and edge-lit illumination. Scope of work 3D front-lit letters Edge-lit sign elements Fabrication and installation in the mall Made and installed by Metroplus The signage was fabricated at the Metroplus production facility in Jebel Ali […]
Signature Minimart, Al Quoz
Metroplus produced and installed a 3D front-lit LED sign system for Signature Minimart in Al Quoz, Dubai, giving the store a bright, readable frontage for the neighbourhood. Scope of work 3D front-lit letters with smart LED illumination Shopfront fascia signage Fabrication and installation Made and installed by Metroplus The signage was fabricated at the Metroplus […]
Brave, Deira
Metroplus produced stainless steel 3D front-lit smart LED signage for Brave in Deira, and later carried out maintenance on the halo-lit logo sign. Scope of work Stainless steel 3D front-lit letters with smart LEDs Halo-lit logo on a feature wall Maintenance of the installed signage Made and installed by Metroplus The signage was fabricated at […]
FAQ
Choosing a Lettering Option
Channel letters are specified by how they light, how they are built and how they will be serviced. We review your logo, the fascia and the viewing distance before recommending a build.
Front-lit and halo-lit options
Front-lit faces glow through acrylic; halo-lit letters wash light onto the wall behind for a softer, premium look.
Letter construction
Return depth, face material, trim and finish are matched to the logo detail and brand colours.
Power and service access
Driver locations, cable routes and access for future service are set out on the shop drawing.
Sample approval
A sample letter confirms colour, brightness and finish by day and by night before production.
Face-lit, halo-lit or lightbox?
Each option changes how the sign looks by day and night, how deep it is and how it is serviced. Select the one closest to your design and we will review it against your site.
Your design
Descriptions are reviewed guidance, not a photometric calculation or an approval of visibility, structure or compliance.