Theatre Cafe, Mall of the Emirates

Theatre Cafe brought Metroplus in to deliver dimensional lettering and digital menu screens at Mall of the Emirates, Dubai. Large white THEATRE letters sit over the café entrance, with bright digital screens beside them drawing diners in.

Dimensional letters are CNC-cut and fabricated with clean returns, finished to the brand colour and mounted to a template so spacing and alignment stay exact. Menu boards and digital screens are integrated into the frontage with concealed wiring, so customers see content rather than cables.

In food and beverage, signage is part of the appetite appeal. Warm, even light, legible names and menus, and a frontage that is easy to spot from the walkway or the street help turn passers-by into guests.

Working inside an operating mall means coordinating with the landlord's design team, following approval procedures and installing within agreed access windows, so the frontage opens on time and the walkway stays safe for shoppers.

All fabrication for this project was carried out in-house at our Jebel Ali and Sharjah production facilities, from shop drawings through to on-site installation, so design intent, quality and programme stay under one roof.