The Cheeseroom, Mall of the Emirates

The Cheeseroom brought Metroplus in to deliver portal signage with patterned screens at Mall of the Emirates, Dubai. The Cheeseroom's black entrance is framed by tall patterned white screens, with crisp white lettering giving the frontage a gallery-like feel.

Shopfront signage is detailed to the unit's glazing and entrance lines so every element sits neatly within the architecture. Feature-wall elements are templated on site and fixed with concealed hardware so the finish stays clean and the wall remains the star.

In food and beverage, signage is part of the appetite appeal. Warm, even light, legible names and menus, and a frontage that is easy to spot from the walkway or the street help turn passers-by into guests.

Working inside an operating mall means coordinating with the landlord's design team, following approval procedures and installing within agreed access windows, so the frontage opens on time and the walkway stays safe for shoppers.

All fabrication for this project was carried out in-house at our Jebel Ali and Sharjah production facilities, from shop drawings through to on-site installation, so design intent, quality and programme stay under one roof.