Illuminated QSR Signage with Integrated Digital Menu Boards
Chicking is a global fried chicken quick-service restaurant chain known for its "It's My Choice" tagline. Metroplus manufactured and installed the storefront's illuminated bilingual fascia signage in English and Arabic, paired with a bank of digital menu boards for rotating promotions and combo pricing. The signage solution balances strong brand recognition with practical, up-to-date menu communication for the fast-paced food court environment at Mall of the Emirates.
