Joud Coffee - Metroplus

Hospitality / Dubai

Illuminated Letters on Minimalist Arched Facade

Illuminated storefront signage for Joud Coffee under an archway facade.

Joud Coffee brought Metroplus in to deliver brand lettering on an arched feature wall at Dubai. Joud Coffee's name sits at the top of a bright wall of arches, adding a graceful, welcoming touch to the café entrance.

Feature-wall elements are templated on site and fixed with concealed hardware so the finish stays clean and the wall remains the star. Dimensional letters are CNC-cut and fabricated with clean returns, finished to the brand colour and mounted to a template so spacing and alignment stay exact.

In food and beverage, signage is part of the appetite appeal. Warm, even light, legible names and menus, and a frontage that is easy to spot from the walkway or the street help turn passers-by into guests.

Street-facing locations are exposed to sun, dust and humidity, so enclosures, finishes and lighting are specified for outdoor durability and straightforward long-term maintenance.

All fabrication for this project was carried out in-house at our Jebel Ali and Sharjah production facilities, from shop drawings through to on-site installation, so design intent, quality and programme stay under one roof.

How the project was delivered

Scope: Brand lettering on an arched feature wall for Joud Coffee in Dubai, from shop drawings to installation.
Design response: Joud Coffee's name sits at the top of a bright wall of arches, adding a graceful, welcoming touch to the café entrance.
Materials and build: Feature-wall elements are templated on site and fixed with concealed hardware so the finish stays clean and the wall remains the star.

Food & Beverage3D Channel LettersDubaiFeature Wall

Client: Joud Coffee
Location: Dubai
Sector: Hospitality
Scope: Brand lettering on an arched feature wall
Delivered by: Metroplus

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Technology and fabrication

Storefront fascias are fabricated from powder-coated aluminium or stainless steel, with routed or push-through acrylic faces and LED modules set at a depth that gives even, hotspot-free illumination. Brand colours are matched to the approved reference, and every fixing, cable route and access panel is planned in the shop drawings so the sign installs cleanly and stays serviceable.