Atrangi by Ritu Dalmia, Jumeirah Al Qasr

Hospitality / Jumeirah Al Qasr, Dubai

Elegant Illuminated Branding for a Celebrity Chef Restaurant

Illuminated signage and interior branding for Atrangi by Ritu Dalmia, an Indian restaurant, at Jumeirah Al Qasr, Dubai.

Atrangi by Ritu Dalmia brought Metroplus in to deliver gold lettering on a facade at Jumeirah Al Qasr, Dubai. Atrangi's gold lettering sits on a soft pink facade, giving the restaurant a warm, upscale feel.

Dimensional letters are CNC-cut and fabricated with clean returns, finished to the brand colour and mounted to a template so spacing and alignment stay exact. Building-identity signage is planned from the elevations, with fixing, access and weatherproofing resolved before fabrication begins.

In food and beverage, signage is part of the appetite appeal. Warm, even light, legible names and menus, and a frontage that is easy to spot from the walkway or the street help turn passers-by into guests.

Street-facing locations are exposed to sun, dust and humidity, so enclosures, finishes and lighting are specified for outdoor durability and straightforward long-term maintenance.

All fabrication for this project was carried out in-house at our Jebel Ali and Sharjah production facilities, from shop drawings through to on-site installation, so design intent, quality and programme stay under one roof.

How the project was delivered

Scope: Gold lettering on a facade for Atrangi by Ritu Dalmia at Jumeirah Al Qasr, Dubai, from shop drawings to installation.
Design response: Atrangi's gold lettering sits on a soft pink facade, giving the restaurant a warm, upscale feel.
Materials and build: Dimensional letters are CNC-cut and fabricated with clean returns, finished to the brand colour and mounted to a template so spacing and alignment stay exact.

Food & Beverage3D Channel LettersDubaiBuilding Identity

Client: Atrangi by Ritu Dalmia
Location: Jumeirah Al Qasr, Dubai
Sector: Hospitality
Scope: Gold lettering on a facade
Delivered by: Metroplus

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Technology and fabrication

Dimensional letters and logos are CNC-cut and fabricated as individual units, with returns, faces and backs finished to suit the surface they mount on. Front-lit, halo-lit or combined illumination is chosen to match the brand look, and LED layout is designed to prevent visible dots or shadows on the face.