Woo-hoo!, Dubai Mall

Woo-hoo! brought Metroplus in to deliver halo-lit dimensional lettering at Dubai Mall. The slim, outlined letterforms of the WOOHOO wordmark stand proud of a dark facade and glow with a soft warm edge that reads clearly from the main concourse.

Halo-lit letters are fabricated with solid backs and LED modules spaced for a soft, even glow around each character, then mounted on concealed spacers so the light wraps cleanly onto the wall. Dimensional letters are CNC-cut and fabricated with clean returns, finished to the brand colour and mounted to a template so spacing and alignment stay exact.

In food and beverage, signage is part of the appetite appeal. Warm, even light, legible names and menus, and a frontage that is easy to spot from the walkway or the street help turn passers-by into guests.

Working inside an operating mall means coordinating with the landlord's design team, following approval procedures and installing within agreed access windows, so the frontage opens on time and the walkway stays safe for shoppers.

All fabrication for this project was carried out in-house at our Jebel Ali and Sharjah production facilities, from shop drawings through to on-site installation, so design intent, quality and programme stay under one roof.