Damas, Mall of the Emirates

Damas brought Metroplus in to deliver bilingual logo signage on a glass boutique at Mall of the Emirates, Dubai. Damas's bilingual logo sits lightly on a glass-fronted boutique, letting the jewellery displays inside take centre stage.

Shopfront signage is detailed to the unit's glazing and entrance lines so every element sits neatly within the architecture. Logo panels are built as a single unit, with the mark, frame and lighting designed together so illumination is even and fixings stay hidden.

Jewellery frontages rely on a premium, controlled look. Lighting is kept clean and even so the display cabinets stay the focus, and the signage is detailed to the standard shoppers expect from a fine-jewellery brand.

Working inside an operating mall means coordinating with the landlord's design team, following approval procedures and installing within agreed access windows, so the frontage opens on time and the walkway stays safe for shoppers.

All fabrication for this project was carried out in-house at our Jebel Ali and Sharjah production facilities, from shop drawings through to on-site installation, so design intent, quality and programme stay under one roof.