Dusoul, Mall of the Emirates

Retail / Mall of Emirates Dubai

Premium Jewellery Store Signage for a Global Luxury Brand

Luxury Retail Signage for Dusoul by Dhamani – Dubai

Dusoul brought Metroplus in to deliver polished illuminated lettering at Mall of Emirates Dubai. Dusoul's polished letters glow above a dark entrance.

Dimensional letters are CNC-cut and fabricated with clean returns, finished to the brand colour and mounted to a template so spacing and alignment stay exact. Halo-lit letters are fabricated with solid backs and LED modules spaced for a soft, even glow around each character, then mounted on concealed spacers so the light wraps cleanly onto the wall.

Beauty and wellness spaces trade on atmosphere. Soft lighting and refined finishes give the entrance the same polished feel as the experience inside.

Working inside an operating mall means coordinating with the landlord's design team, following approval procedures and installing within agreed access windows, so the frontage opens on time and the walkway stays safe for shoppers.

All fabrication for this project was carried out in-house at our Jebel Ali and Sharjah production facilities, from shop drawings through to on-site installation, so design intent, quality and programme stay under one roof.

How the project was delivered

Scope: Polished illuminated lettering for Dusoul at Mall of Emirates Dubai, from shop drawings to installation.
Design response: Dusoul's polished letters glow above a dark entrance.
Materials and build: Dimensional letters are CNC-cut and fabricated with clean returns, finished to the brand colour and mounted to a template so spacing and alignment stay exact.

Halo-Lit Letters3D Channel LettersDubaiBeauty & Wellness

Client: Dusoul
Location: Mall of Emirates Dubai
Sector: Retail
Scope: Polished illuminated lettering
Delivered by: Metroplus

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Technology and fabrication

Storefront fascias are fabricated from powder-coated aluminium or stainless steel, with routed or push-through acrylic faces and LED modules set at a depth that gives even, hotspot-free illumination. Brand colours are matched to the approved reference, and every fixing, cable route and access panel is planned in the shop drawings so the sign installs cleanly and stays serviceable.