Domino's Pizza, Al Refa

Hospitality / Al Refa

Restaurant Signage Designed for Brand Consistency

Hospitality Signage for Domino’s Pizza – Al Refaa, Dubai

Dominos brought Metroplus in to deliver bilingual illuminated lettering at Al Refa. Domino's bilingual lettering sits above a dark frontage with a red awning.

Dimensional letters are CNC-cut and fabricated with clean returns, finished to the brand colour and mounted to a template so spacing and alignment stay exact. Fascias are fabricated in metal with lit faces and concealed service access, so the sign installs cleanly and can be maintained without disturbing the finish.

In food and beverage, signage is part of the appetite appeal. Warm, even light, legible names and menus, and a frontage that is easy to spot from the walkway or the street help turn passers-by into guests.

Street-facing locations are exposed to sun, dust and humidity, so enclosures, finishes and lighting are specified for outdoor durability and straightforward long-term maintenance.

All fabrication for this project was carried out in-house at our Jebel Ali and Sharjah production facilities, from shop drawings through to on-site installation, so design intent, quality and programme stay under one roof.

How the project was delivered

Scope: Bilingual illuminated lettering for Dominos at Al Refa, from shop drawings to installation.
Design response: Domino's bilingual lettering sits above a dark frontage with a red awning.
Materials and build: Dimensional letters are CNC-cut and fabricated with clean returns, finished to the brand colour and mounted to a template so spacing and alignment stay exact.

Illuminated FasciaFood & Beverage3D Channel Letters

Client: Domino’s Pizza
Location: Al Refa
Sector: Hospitality
Scope: Bilingual illuminated lettering
Delivered by: Metroplus

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Technology and fabrication

Storefront fascias are fabricated from powder-coated aluminium or stainless steel, with routed or push-through acrylic faces and LED modules set at a depth that gives even, hotspot-free illumination. Brand colours are matched to the approved reference, and every fixing, cable route and access panel is planned in the shop drawings so the sign installs cleanly and stays serviceable.