Wayfinding / Motor City, Dubai
BFL Mall, Motor City
Mall branding and directional signage by Metroplus at BFL Mall, Motor City
The IHG Industry and Metroplus team delivered branding signage for BFL Mall in Motor City, including directional totems and mall messaging.
Scope of work: mall branding signage; directional totems beside escalators and walkways; directory and messaging signs.
- Client
- BFL Mall
- Location
- Motor City, Dubai
- Sector
- Wayfinding
- Scope
- Mall branding and directional signage
- Delivered by
- Metroplus
Technology and fabrication
Wayfinding is designed around how people actually move through the space. Sign hierarchy, text size and placement are set for readability, then fabricated in durable materials with consistent finishes so the system reads as one family from entrance to destination.
- Clear sign hierarchy and legible typography
- Durable metal, acrylic and laminate construction
- Consistent finishes across the full sign family
- Site-surveyed positions and mounting details
How we deliver
- SurveySite measurement and brand brief.
- DesignShop drawings and visuals for sign-off.
- ApprovalsLandlord and mall submissions handled.
- FabricationBuilt in our Jebel Ali and Sharjah facilities.
- InstallationInstalled, tested and handed over.
Project gallery
