Charles & Keith – City Centre Mirdif
Brand signage by Metroplus at Charles & Keith, City Centre Mirdif
Metroplus executed the brand signage for the Charles & Keith store at City Centre Mirdif, Dubai, working alongside the shopfit contractor. The clean illuminated fascia reflects the brand's minimal, premium store design.
Scope of work: illuminated fascia lettering; secondary brand signage inside the store; coordination with the shopfit contractor and the mall.
Letters were produced to the brand's specified font, proportions and finish, with even illumination so the fascia reads crisply against the store's light, neutral palette.
Installation was sequenced with the shopfit works so the store opened with signage complete.
- Client
- Charles & Keith
- Location
- City Centre Mirdif, Dubai
- Sector
- Retail
- Scope
- Illuminated fascia and storefront signage
- Delivered by
- Metroplus
Technology and fabrication
Storefront fascias are fabricated from powder-coated aluminium or stainless steel, with routed or push-through acrylic faces and LED modules set at a depth that gives even, hotspot-free illumination. Brand colours are matched to the approved reference, and every fixing, cable route and access panel is planned in the shop drawings so the sign installs cleanly and stays serviceable.
- Aluminium or stainless steel fabrication with powder-coat or PVD finish
- Even LED illumination with concealed drivers and wiring
- Brand-accurate colour matching on acrylic, vinyl and paint
- Mall-approved fixing and mounting methods
How we deliver
- SurveySite measurement and brand brief.
- DesignShop drawings and visuals for sign-off.
- ApprovalsLandlord and mall submissions handled.
- FabricationBuilt in our Jebel Ali and Sharjah facilities.
- InstallationInstalled, tested and handed over.
Project gallery
