Domino’s Pizza, Shabiya, Abu Dhabi

Domino's Pizza brought Metroplus in to deliver building identity with brand cladding at Shabiya, Abu Dhabi. This standalone Domino's carries striped brand cladding and a large logo, so the building itself acts as the sign.

Building-identity signage is planned from the elevations, with fixing, access and weatherproofing resolved before fabrication begins. Cladding panels are set out so joints line up with the architecture and any lettering or logos sit cleanly within the panel layout.

In food and beverage, signage is part of the appetite appeal. Warm, even light, legible names and menus, and a frontage that is easy to spot from the walkway or the street help turn passers-by into guests.

Street-facing locations are exposed to sun, dust and humidity, so enclosures, finishes and lighting are specified for outdoor durability and straightforward long-term maintenance.

All fabrication for this project was carried out in-house at our Jebel Ali and Sharjah production facilities, from shop drawings through to on-site installation, so design intent, quality and programme stay under one roof.